Are you still thinking about ways to “add” value to the products and services to offer your clients and customers? When you are on the buying side, don’t you want value from the start, not as an afterthought or a bonus?
What Does “Value First” Look Like from a Business Owner’s Perspective?
Educate and Inform
Sometimes providing Value First can be accomplished without changing your product or service at all. One of the simplest ways to achieve this is to remind, or educate your client about why you are working together and use your imagination to show them all the ways they can use their purchase to increase their own wellbeing or wealth now, or in the future. Loyal customers don’t just receive a product, they understand how the product improves their life. For example, instead of just preparing a client’s year end statements, we always take the time to teach them how those statements can help them secure new capital, improve their trade discount rates with suppliers, or take advantage of personal tax planning opportunities. We already have the information, we just choose to take the time to share it.
Get to Know Your Customer
If you understand your customer, you can make small changes that effectively tailor your offering to fit their needs. For example, suggest a work timeline that acknowledges their busy season or clean their widget after you repair it if they will appreciate it.
Give Information Freely
Folks want help solving their problems. Give them the tools! You don’t need to give them all the tools, but you can certainly provide them with small tips or templates that transform their day in a tiny but impactful way. They won’t forget your generosity when it comes time to pay for assistance with larger challenges.
Show your customer your energy and commitment to excellence. This builds trust and value based relationships that are priceless, not based on nickels and dimes.
Cedar Creek CPA 